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Starbucks Wang Jinlong: tripling the number of coffee shops in China within 4 years

Starbucks Wang Jinlong: tripling the number of coffee shops in China within 4 years

SBUX, the world's largest coffee retailer, plans to triple its number of coffee shops in China over the next four years and accelerate its expansion in other parts of Asia, Wang Jinlong, president of Asia Pacific, said on Tuesday. Starbucks currently has more than 17000 coffee shops in 55 countries around the world, and the company is planning to open South Korea, Indonesia and Malaysia this month.

2014-04-27
An exclusive interview with Wang Jinlong, Chairman of Starbucks China

An exclusive interview with Wang Jinlong, Chairman of Starbucks China

Mr. Wang Jinlong, president of Starbucks China, a well-known global coffee brand, came to Shenzhen to attend the third Shenzhen Summit of China Entrepreneur Forum. After the meeting, the reporter conducted an exclusive interview with Wang Jinlong. Wang Jinlong is gentle and gentle as the global vice president of Starbucks, which has been named the brightest star brand by BusinessWeek and a Fortune 500 company.

2015-04-09
Starbucks plans to increase its Asia-Pacific staff to 40,000 in the next five years.

Starbucks plans to increase its Asia-Pacific staff to 40,000 in the next five years.

On the evening of Feb. 18, Beijing time, Starbucks, a US coffee chain, plans to double its employees in the Asia-Pacific region to 40,000 in the next five years, which means Starbucks is optimistic about the prospects of the Asian coffee market. Wang Jinlong, president of Starbucks Asia Pacific, said that the Asia Pacific region has become the main driver of Starbucks' performance growth, despite the existence of a large economy.

2014-04-27
The History of Coffee Market in China the time point of coffee development history

The History of Coffee Market in China the time point of coffee development history

The Oriental Enlightenment of Coffee this article comes from the Timeline 14:30 big players from mature markets, together with the growing new forces, are painting a unique ecological picture of this brown powder drink in China. [fan Jing / Wen] in the early winter of 1985, Chen Baoqing, who works in Kraft, walked quickly into a foreign hotel in Beijing in the cold wind. He is no longer a horse.

2015-11-03
The Oriental Enlightenment of Coffee

The Oriental Enlightenment of Coffee

Big players from mature markets, together with growing new forces, are painting a unique ecological picture of this brown powder drink in China in the early winter of 985. Chen Baoqing, who works at Kraft, walked quickly into a foreign hotel in Beijing in the cold wind. He has made non-stop visits to 96 such foreign-related organizations with the strong milky flavor of Maxwell coffee. But in the middle of that time,

2015-10-06
The taste of fresh cooking in the instant era of VIA non-brewing coffee

The taste of fresh cooking in the instant era of VIA non-brewing coffee

Wang Feiyu's first sip of VIA coffee-free coffee is easy to create the illusion that he is in a fragrant cafe. What you are holding in your hand is not the coffee you have just brewed, but the freshly brewed coffee extracted from a distilling pot or siphon pot.

2014-05-20
Exotic taste in Shenzhen Cafe

Exotic taste in Shenzhen Cafe

Drinking coffee is not only a graceful release of stress, but also a tacit representation of a mood and a state of mind.

2014-05-20
Development of China's Coffee Industry Starbucks and Yunnan Coffee

Development of China's Coffee Industry Starbucks and Yunnan Coffee

With its unique climatic conditions and soil environment, Yunnan has become one of the best coffee producing areas in the world, attracting the attention of many famous coffee enterprises in the world. By promoting the Yunnan coffee project, Starbucks has launched a series of measures ranging from coffee planting, primary processing to store operation in Yunnan. In 2007, Starbucks purchased coffee from Yunnan. In 2009, Starbucks launched the Phoenix.

2015-01-12
Starbucks plans to add 200 drive-in coffee shops in the UK

Starbucks plans to add 200 drive-in coffee shops in the UK

Starbucks said it would open new stores in the next five years. Starbucks already has nine drive-in coffee chains in the UK market, where drivers can buy drinks such as cappuccino iced coffee and gingerbread lattes. Starbucks said in a statement today: customers want the best coffee no matter where they are, not only when they treat on the high street.

2016-09-19
Coffee control pay attention to the least suitable for drinking coffee in the morning.

Coffee control pay attention to the least suitable for drinking coffee in the morning.

The first thing many people do when they wake up in the morning is to have a good cup of coffee. It is said that this habit can keep people energetic throughout the day, but scientific research has shown that the body has higher levels of cortisol in the morning. Drinking coffee at this time will lead to less cortisol produced by the body and more reliance on caffeine as a substitute. The best time to drink coffee is from 10:00 to noon.

2015-08-05
China will become Starbucks' largest overseas market

China will become Starbucks' largest overseas market

Howard Schultz, global chairman, president and CEO of Starbucks Coffee Group, visited China today and told the outside world in Beijing that Starbucks has so far opened more than 1200 stores in 68 Chinese cities.

2014-06-06
Boutique Coffee Shenzhen Cafe tastes exotic

Boutique Coffee Shenzhen Cafe tastes exotic

The pace of city life is inevitably getting faster and faster. More and more white-collar workers begin to soberly realize that we are living on a train called running Life, and leisure seems to have become an unattainable luxury. Therefore, drinking coffee has become a common hobby. Drinking coffee is not only a graceful release of stress, but also a tacit representation of a mood and a state of mind. Modern

2015-06-11
Starbucks signed cooperation with Yunnan Aiyi Group

Starbucks signed cooperation with Yunnan Aiyi Group

In order to further develop Yunnan Province of China into a producer of premium coffee beans, Starbucks (Nasdaq: SBUX) announced on July 15, 2011, the signing of a MOU with Aiyi Group, one of Yunnan's most powerful agricultural and coffee companies. Based on the memorandum, the two sides will set up a joint venture to buy and export high-quality Arabica coffee beans from Yunnan, while operating coffee and coffee in the area.

2014-08-05
Starbucks joined hands with Yunnan Government to promote the Development of Coffee Industry

Starbucks joined hands with Yunnan Government to promote the Development of Coffee Industry

Kunming, China-as one of China's major business partners, Starbucks Coffee Company today signed a memorandum of understanding (MOU) with the Yunnan Academy of Agricultural Sciences (Yunnan Academy of Agricultural Sciences) and the people's Government of Pu'er City, Yunnan Province, aimed at promoting the development of Yunnan coffee industry.

2014-07-12
VIA Reasons why non-brewed coffee is favored in Japan

VIA Reasons why non-brewed coffee is favored in Japan

The first bite VIA non-brewed coffee entrance, it is easy to create an illusion, as if you are in a fragrant coffee shop. The coffee in his hand did not seem to be brewed by himself, but freshly brewed coffee extracted from a still pot or siphon pot. When you have trouble, when you have trouble of this kind or that kind, go to a cafe! Who said that?

2015-05-06
The taste of fresh cooking in the instant era of VIA non-brewing coffee

The taste of fresh cooking in the instant era of VIA non-brewing coffee

The first sip of VIA coffee-free coffee entrance, it is easy to create an illusion, as if you are in a fragrant cafe. What you are holding in your hand is not the coffee you just brewed, but the freshly brewed coffee extracted from the distiller or siphon pot. When you are in trouble, go to a cafe when you are in trouble of one kind or another. The secret place to say this.

2015-06-11
Coffee Tour of China (II) Yunnan

Coffee Tour of China (II) Yunnan

Since Nestle, Kraft, and Macs have established production bases, Starbucks is now planning to establish production bases here, and China Hougu Coffee has set up two of the country's largest instant coffee production lines in Dehong, Yunnan Province, with an annual output of 13,000 tons. This is the first time in China's history that Yunnan Coffee Trade Association has made a purchase offer this year. Yunnan coffee beans are also starting from this year

2014-08-26
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
Development of ILLY Coffee in China

Development of ILLY Coffee in China

Grinding illy we only need (Starbucks) 3 to 5% of the market, and that's a lot. Zhang Guojun, general manager of Italy's illy Group in China, told Global Entrepreneur. Of course, he was talking about the expectations of the illy coffee brand for the Chinese market. Don't simply treat illy and Starbucks as competitors that are completely different from the world's largest American coffee shop chain.

2016-09-20
Get rid of

Get rid of "Coffee" Starbucks is unfettered

Interview / Lin Zhiyuan's Starbucks Coffee, which has been used in Starbucks' Logo since its birth, is now a thing of the past. Behind the transformation, can Starbucks really be free on the road of diversity? Starbucks finally wrote the interview with great fanfare / Lin Zhiyuan has been using Starbuc in its logo (Logo) since its birth.

2016-09-21
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